Sensory ingredients are becoming increasingly sought after in the beauty sector as consumers crave tangible experiences from their products. Characteristics like cooling or plumping enhance the perceived benefits of ingredients. AC MVS Cooling, for instance, not only cools the lips, providing a prolonged refreshing sensation but also contributes to a fuller, more supple appearance. Leveraging advanced delivery system technology, AC MVS Cooling induces a cooling effect while delivering noticeable plumping results to the lips. Suitable for both cosmetic and lip care applications, AC MVS Cooling offers a multifaceted sensory experience.