Rice water has captured the attention of consumers as the next hair care active, highlighting the popularity of DIY treatments at home and the importance of eco-conscious beauty where nothing is wasted. Intended to coat the hair in starch for repair and strengthening, rice water is also rich in vitamins and amino acids, however, can realistically be fashioned by anyone at home. Active Concepts has taken this trend one step further by fermenting the rice water to enhance its benefits of intense hydration and humidity protection. Fermented rice water allows vitamins and amino acids to be more bio-available and easily recognized by the hair, making ACB Rice Water SF, is a superior choice for capitalizing on the benefits of rice water in hair care formulations.
Discover our product passport – a roadmap that documents where our botanical are sourced and their journey from field to formulation. In the spirit of mindful consumption, we provide you with all the information they would need in terms of origin, traceability and regulations.