The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen® Hold utilizes the concept of synthetic biology to self-assemble into a biomimetic neocuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from styling damage to promote healthy hair. ProCutiGen® Hold is an ideal ingredient for use in a wide range of hair care applications to improve styling retention while protecting hair from damage. Incorporate ProCutiGen® Hold into shampoo, conditioner, and styling applications to offer revolutionary ProBonding protection!
This method was used in order to determine if ProCutiGen® Hold is ca... Read More
Within the images, significantly less damage can be viewed on both the Untreated Virgin swatch and ProCutiGen® Hold treated swatch. Whereas the water treated swatch exhibits significantly more damage visually. In addition to the visual evidence, the photos were quantified via histograms based on luminescence. This clearly depicts the ability of ProCutiGen® Hold to protect the hair fiber reducing overall damage to the fiber.
The purpose of this study was to confirm whether ProCutiGen® Hold is... Read More
Based on the results, it is clear from viewing the swatches that ProCutiGen® Hold is capable of retaining curls better than the unloaded vehicle comparison. In fact, 2.0% ProCutiGen® Hold retained curls by two times better in a 6 hour period.
Standard Electron Microscopy (SEM) imaging shows high resolution images of the h... Read More
When the untreated images are compared to the ProCutiGen® Hold treated swatches, a significant decrease in damage of the cuticle is exhibited. Better yet, the ProCutiGen® Hold treated SEM images depict the creation of a de novo cuticle on the damaged cuticle.
Tenacity is the customary measure of strength of a fiber usually defined as the ... Read More
ProCutiGen® Hold does not have an effect on this parameter nor do the claims associated with ProCutiGen® Hold relate to this testing.
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