The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen® Vegan Thermal Shield prevents the thermally induced damage that breaks the cysteine bridges of the hair, making it porous, weakened and more prone to breakage. Rather than focusing on repairing broken bonds that occur during thermal stress, ProCutiGen® Vegan Thermal Shield consists of bivalent cationic peptides that create a de novo cuticle on the hair to prevent damage from happening in the first place.
Cuticle preservation is essential to prevent hair damage. The cuticle is the outermost layer of the hair, composed of overlapping cells that shield the cortex, while holding moisture and protecting hair from the environment. Damage to the cuticle compromises the structural integrity of the hair shaft, making hair prone to breakage. Utilizing the concept of synthetic biology, ProCutiGen® Vegan Thermal Shield is a bivalent cationic lipopeptide that self-assembles into a neo-cuticle on the hair. The formation of this biomimetic cuticle offers protection from high temperature styling to promote healthy hair!