At Active Concepts, we recognize that your beloved pets are not just animals; they’re cherished members of your family. As the pet care industry experiences extraordinary growth, driven by a surge in demand for natural and sustainable ingredients, we stand alongside you, the discerning pet owner, in providing the absolute best for your furry companions.
According to the 2021-2022 APPA National Pet Owners Survey, an astounding 70 percent of U.S. households, including yours, proudly own a pet. This underscores the profound impact of the pet care industry, which is contrary to the perception of pet care as a niche market. In fact, it becomes evident that two out of three U.S. households, like yours, warmly welcome pets into their homes, showcasing the widespread scale of our shared commitment to our four-legged family members.
A compelling trend is emerging — the rapid humanization of family pets. You, the pet “parents,” not only bring pets into your lives more frequently but also invest more than ever in your beloved “children.” The act of celebrating their birthdays and holidays with luxurious gifts is becoming as common as providing essential pet care necessities.
This humanization trend permeates various aspects of pet care, from the comfort of organic bedding to the convenience of meal delivery services and the security of pet insurance. Global Market Insights reports that the pet care market, valued at an astonishing $280 billion in 2022, is projected to experience an estimated 7 percent compounded annual growth rate (CAGR) from 2023 to 2032. This growth is fueled by your growing interest in pampering and specialty services for your furry family members, solidifying the perception of pets as integral members of your family.
In response to this shared evolution, Active Concepts takes pride in leading the way in pet care innovation. We understand that, like us, you seek high-quality and safe pet care products that align with your values of natural and sustainable choices. Our commitment is to enhance not just your pets’ well-being, but also to mirror your preferences for clean and ethical options.
We acknowledge the unique needs of your pets. That’s why Active Concepts places paramount importance on ingredients that pose no health risks when ingested and carefully considers pets’ skin sensitivity to prevent allergies or discomfort caused by grooming products. Our dedication is unwavering as we strive to improve the lives of your pets while ensuring the safety and quality of our products.
And now, we are thrilled to present to you our comprehensive pet care prototype kit. It features individual ingredients and sample formulations meticulously designed to elevate the well-being of pets across various species and breeds. The kit includes Gentle Pet Pal Shampoo, No-Rinse Cleanse Spray, Clean & Fresh Instant Wipes, Crystal Clear Ear Rinse, and Paw Pads Healing Balm, all reflecting our unwavering dedication to providing innovative solutions tailored to your pets’ needs.
Your pets deserve nothing but the best.