For decades, traditional quaternary ammonium compounds (quats) have been the gold standard in haircare for their detangling, conditioning, and anti-static benefits. Evolving to the use of quaternized proteins, or hydrolyzed proteins modified with quaternary groups, they also gained momentum in both salon and commercial formulas, blending the appeal of nature with scientific credibility. However, consumer awareness has sparked new conversation. Traditional quats, while effective, can lead to buildup, scalp irritation, and environmental concerns. They also fall short when repairing deeper structural damage. Enter bond builders, actives that work on the molecular level to repair broken bonds. At the intersection of quaternization and bond-building is next-generation technology, introduced as AC Curezyme. This innovative hybrid bridges the gap between classic conditioning and advanced bondbuilding. Powered by Curamina®, a biomimetic active that mimics an enzyme naturally found in skin and hair follicles to build peptide bonds, AC Curezyme not only seals and strengthens the hair fiber, but also leverages an optimized enzyme-to-protein ratio with AC Hydrolyzed Vegetable Protein PF, a plantbased, sustainable alternative to keratin. Together, this system offers a weightless, deeply nourishing, and sustainable solution that supports the demands of consumers entering their post-quat era!
Discover our product passport – a roadmap that documents where our botanical are sourced and their journey from field to formulation. In the spirit of mindful consumption, we provide you with all the information they would need in terms of origin, traceability and regulations.