The hair itself is becoming a fashion accessory as iconic as the red-lipstick or the little black dress. However, with an increase in the use of heat styling, hair coloring, environmental aggressors, and stress our hair is subject to extensive damage on a daily basis causing thinning, split ends, breakage and lackluster results. In order to answer a growing market demand, Active Concepts has utilized the natural power of bamboo, keratin, and Trametes versicolor to create a unique active for the protection of hair and hair color fade caused by everyday washing, heat styling and exposure to UV irradiation. AC Kerazyme® Protect works to maintain the hair’s natural integrity and defines a sustainable new style.