The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen® Bond utilizes the concept of synthetic biology to self-assemble into a biomimetic neocuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from chemical damage to promote healthy hair. ProCutiGen® Bond offers protection from harsh chemical treatments to promote healthy cuticles and is an ideal ingredient for use in a wide range of hair care applications. Incorporate ProCutiGen® Bond into pre-treatment, during treatment, and post treatment applications to offer revolutionary ProBonding protection!
The purpose of this study was to confirm whether ProCutiGen® Bond is... Read More
The results of the assessment indicate that when incorporated into a shampoo, 2.0% ProCutiGen® Bond did show improvement in wet combability. However, when used in a conditioner ProCutiGen® Bond is capable of improving smoothing, wet and dry combability, anti-frizz, overall feel, shine and hydration more than the control conditioner.
This method was used in order to visually see thermal damage induced by a bleach... Read More
The ProCutiGen® Bond treated fibers are more comparable to the untreated virgin fiber, showcasing ProCutiGen® Bond’s ability to protect the hair fiber from the harsh chemical process and reducing overall damage to the fiber. The images were quantified via histograms which offer a number value to the fluorescence of the fiber.
Standard Electron Microscopy (SEM) imaging shows high resolution images of the h... Read More
Standard Electron Microscopy (SEM) imaging shows high resolution images of the hair cuticles on each hair swatch. When the untreated images are compared to both the ProCutiGen® Bond treated swatches, a significant decrease in damage of the cuticle is exhibited.
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