The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen® Bond utilizes the concept of synthetic biology to self-assemble into a biomimetic neocuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from chemical damage to promote healthy hair. ProCutiGen® Bond offers protection from harsh chemical treatments to promote healthy cuticles and is an ideal ingredient for use in a wide range of hair care applications. Incorporate ProCutiGen® Bond into pre-treatment, during treatment, and post treatment applications to offer revolutionary ProBonding protection!