ProCutiGen® Hold

The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.

ProCutiGen® Hold utilizes the concept of synthetic biology to self-assemble into a biomimetic neocuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from styling damage to promote healthy hair. ProCutiGen® Hold is an ideal ingredient for use in a wide range of hair care applications to improve styling retention while protecting hair from damage. Incorporate ProCutiGen® Hold into shampoo, conditioner, and styling applications to offer revolutionary ProBonding protection!

Efficacy Assays

  • HIROX 3D Imaging

    This method was used in order to determine if ProCutiGen® Hold is ca... Read More

  • HIROX 3D Imaging

    Within the images, significantly less damage can be viewed on both the Untreated Virgin swatch and ProCutiGen® Hold treated swatch. Whereas the water treated swatch exhibits significantly more damage visually. In addition to the visual evidence, the photos were quantified via histograms based on luminescence. This clearly depicts the ability of ProCutiGen® Hold to protect the hair fiber reducing overall damage to the fiber.

  • Style Retention Study

    The purpose of this study was to confirm whether ProCutiGen® Hold is... Read More

  • Style Retention Study

    Based on the results, it is clear from viewing the swatches that ProCutiGen® Hold is capable of retaining curls better than the unloaded vehicle comparison. In fact, 2.0% ProCutiGen® Hold retained curls by two times better in a 6 hour period.

  • Scanning Electron Microscopy

    Standard Electron Microscopy (SEM) imaging shows high resolution images of the h... Read More

  • Scanning Electron Microscopy

    When the untreated images are compared to the ProCutiGen® Hold treated swatches, a significant decrease in damage of the cuticle is exhibited. Better yet, the ProCutiGen® Hold treated SEM images depict the creation of a de novo cuticle on the damaged cuticle.

Product Information

Product Code
Phyllostachys Bambusoide Extract
INCI Status
Potential Applications
ProBonding, Style Retention, Hair Protection, Nourishing, Support
Suggested Use Levels
Water Soluble
Protects Hair, Style Retention, Provides Moisturization, Ideal for All Hair Types
Preservation System
Preservative Free

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