The “Plex Phenomenon” has swept the global haircare industry, resulting in a myriad of products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach towards the latest technology that protects the hair – shifting the focus to protect the hair shaft through “ProBonding”. The ProCutiGen® technology is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen® Thermal Shield prevents the thermally induced damage that breaks the cysteine bridges of the hair, making it porous, weakened and more prone to breakage. Rather than focusing on repairing broken bonds that occur during thermal stress, ProCutiGen® Vegan Thermal Shield consists of bivalent cationic peptides that create a de novo cuticle on the hair to prevent damage from happening in the first place.
Cuticle preservation is essential to prevent hair damage. The cuticle is the outermost layer of the hair, composed of overlapping cells that shield the cortex, while holding moisture and protecting hair from the environment. Damage to the cuticle compromises the structural integrity of the hair shaft, making hair prone to breakage. Utilizing the concept of synthetic biology, ProCutiGen® Vegan Thermal Shield is a bivalent cationic lipopeptide that self-assembles into a neo-cuticle on the hair. The formation of this biomimetic cuticle offers protection from high temperature styling to promote healthy hair!
This method was used in order to determine if ProCutiGen® Vegan Ther... Read More
Within the images, significantly less damage can be viewed on both the Untreated Virgin swatch and ProCutiGen® Thermal Shield treated swatch. Whereas the water treated swatch exhibits significantly more damage visually. In addition to the visual evidence, the photos were quantified via histograms based on luminescence. This clearly depicts the ability of ProCutiGen® Vegan Thermal Shield to protect the hair fiber reducing overall damage to the fiber.
Hair protein extraction, Bradford Protein analysis, and protein gel electrophore... Read More
The hair samples treated with ProCutiGen®Thermal Shield had less protein loss, indicating that there was less damage to the hair cuticle. This data supports that by forming a de novo cuticle on the hair shaft, ProCutiGen® Vegan Thermal Shield is able to proactively protect the hair cuticle.
Standard Electron Microscopy (SEM) imaging shows high resolution images of the h... Read More
When the untreated images are compared to the ProCutiGen® Vegan Thermal Shield-treated swatches, a significant decrease in damage of the cuticle is exhibited. Better yet, the ProCutiGen® Vegan Thermal Shield-treated SEM images depict the creation of a de novo cuticle on the damaged cuticle.
Tenacity is the customary measure of strength of a fiber usually defined as the ... Read More
ProCutiGen® Vegan Thermal Shield does not have an effect on this parameter nor do the claims associated with ProCutiGen® Vegan Thermal Shield relate to this testing.
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