Hair bleaching or dyeing leaves hair stripped, dry, and cracked; giving a “burnt” appearance. As the saying goes “appearances are everything”, that is true for hair as well, “burnt” hair is weak and significantly prone to breakage. In science this property is referred to as Tensile, or ultimate strength which can be defined as the total stress a material can withstand while being stretched or pulled before failing or breaking. Guarding or even improving your hair’s tensile strength has direct implications to its overall look and feel. Active.Lite® Hair was designed for this purpose with the additional benefit of providing the everyday moisturizing and nourishing care necessary for healthy, vibrant hair!
Active.Lite® Hair has won the 2017 Asia Pacific Beauty Industry Award for Best Hair Care Ingredient!