Progressive times call for sustainable innovations with consumers advocating for natural, ethical, and alternative technologies. As consumer awareness evolves, environmental and traceability concerns spearhead new product development in not only personal care but also every societal facet. Many convenient technologies destroy the environment, but nature offers solutions for versatile and biodegradable alternatives. The renewable nature of mushrooms and mycelium prompt their incorporation into beauty applications for a biotechnological revolution. Grown in house, cultured mycelium eliminates traditional harvesting while protecting natural ecosystems. Mycofuse™ Protect optimizes Lentinus Edodes mycelium polysaccharides to shield hair strands from thermal damage, while masking visible damage from chemical processes such as bleach. The adhesive properties of mycelium encourage the ability of Mycofuse™ Protect to attach or fuse to the hair strand and seal the cuticle. Improving strength and elasticity, Mycofuse™ Protect encourages smooth, healthy hair with an environmental conscience. Mycelium shielding technology offers damage control and masking for optimal hair care protection from environmental aggressors or everyday stressors.
At normal use concentrations Mycofuse™ Protect can be used as an effective hai... Read More
The hair pollution protection assay was conducted to assess the ability of Mycofuse™ Protect to protect the hair from the oxidative effects of air pollution. Hair swatches were treated and exposed to cigarette smoke, and peroxidation of hair lipids were assessed using a Malonaldehyde (MDA) Assay. Mycofuse™ Protect demonstrated lower levels of MDA than the untreated control. Hair samples treated with Mycofuse™ Protect in shampoo and conditioner displayed 62.5% less MDA than the untreated hair samples. It can therefore be concluded that at normal use concentrations Mycofuse™ Protect can be used as an effective hair pollution protection ingredient.
Mycofuse™ Protect treatment demonstrated less damage of the cuticle and cortex... Read More
Mycofuse™ Protect offered a decrease in damage of the hair cuticle and cortex regarding thermal styling stressors and chemical bleach treatments. SEM images depict how the outermost layer of the hair, the cuticle, is effected by stressors. Mycofuse™ Protect treatment demonstrated less damage of the cuticle and cortex compared to Straightened and Straightened + Bleached hair swatch samples.
Mycofuse™ Protect significantly improved linear density, force to rupture, ti... Read More
The study was conducted to measure the Tensile Strength of hair when treated with Mycofuse™ Protect. The effect of Mycofuse™ Protect was analyzed on several parameters of Tensile Strength after thermal damage. Mycofuse™ Protect significantly improved linear density, force to rupture, time to rupture, and work to break factors.
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