The use of proteins in personal care has come under scrutiny in recent years. The main reason being the association of protein sensitization, which is becoming more and more common. Wheat proteins are particularly divisive due to their potential gluten content, and in Europe, cosmetic regulations specify that their maximum molecular weight must not exceed 3.5 kDa. In hair care, the anti-protein movement has gone even further as “protein sensitive hair” can become stiff and brittle. Some celebrity stylists are even avoiding proteins, as over use can “crack the hair follicle” or “cause breakage”. Inspired by advances in both the food and textile industries, Active Concepts has developed a protein-mimicking material from waste orange pulp and small or “ugly” oranges. Based on modified cellulose, the PhytoCycle™ Orange promotes similar active functions to that of traditional hydrolysed proteins such as hydration, protection and enhanced hair manageability.
Discover our product passport – a roadmap that documents where our botanical are sourced and their journey from field to formulation. In the spirit of mindful consumption, we provide you with all the information they would need in terms of origin, traceability and regulations.
